OUR STORY
We are very proud to say that we have been part of many stories over the last 20 years; together, we have created food that makes a difference in the lives of pets and their owners.
Every pet that feeds on Guabi Natural is part of our story. Every guardian who believes that nature provides the best ingredients is part of our story. Every pet adopted at @GAVAA, every package recycled through @EuReciclo, and every drop of blood donated is part of our story. You are part of our story.
You are part of our history.
- 1998
Our first name was Recipe from Nature, back in 1998. We were born from a partnership with UNESP Jaboticabal professor Dr. Aulus Cavalieri, with the aim of being the first Brazilian Super Premium Natural pet food brand.
- 2004
Launch of the Guabi Natural brand
Six years later, we changed our name to further reinforce our Brazilianness. We combine 'Guabi', which means food in Tupi Guarani, and 'Natural', which symbolizes our essence. - 2014
In 2014, we reformulated our foods to increase natural attributes. The transgenic corn grain, for example, was removed from the products.
- 2018
In 2018, we brought an even more natural concept to the food, with the inclusion of fruits in the formulas. This year also marked the launch of the Sensitive line for dogs.
- 2020
To cover more pets that have specific feeding needs, we launched the Grain Free line for dogs and cats. Still in 2020, the Guabi Natural sachet arrived on the shelves.
- 2021
In harmony with sustainability principles, in 2021 we began our partnership with EuReciclo, compensating 100% of the volume of packaging sold.
202420 years of Guabi Natural
In the year that Guabi Natural turned 20, we launched a campaign telling our story as pioneers in Super Premium Natural food and valuing all the stories that make up ours.
20 years of history made up of many others.
Completing two decades of history means gaining the trust of owners and offering security in the form of food for pets that has everything they need to grow strong and lead a healthier life. For 20 years we have been feeding dogs and cats throughout Brazil with the best of nature, selected meats, fruits, vegetables, nutrients and vitamins, conservation based on natural antioxidants and free from artificial colors and aromas.
To celebrate 20 years, we invited owners and pets to tell their stories of love, adoption and overcoming with the help of our food, with the aim of giving voice to different narratives and uniting past, present and future, these stories are now part of our film -manifesto: 'I was there', which was composed of real scenes, from the personal collection of owners who feed their pets with Guabi Natural.
Guabi Natural IS ESSENTIAL FOR PETS AND PLAYS AN IMPORTANT ROLE FOR THE PLANET.
THE WELL-BEING OF PETS, GUARDIANS, VETS, AND THE PLANET IS OUR LIFEBLOOD. THAT'S WHY WE CREATED THIS GUABI+ SPACE WHERE YOU CAN STAY UP TO DATE WITH OUR ACTIONS.
The love for nature has been in our veins since the beginning. That's why, in addition to promoting a diet with natural ingredients since 2004, we also seek to generate a positive impact on the environment: for every package of Guabi Natural sold worldwide, we commit to recycling another package through a partnership with EuReciclo. To date, we have recycled more than0tons of packaging!
Water Treatment
In addition to compensating for our packaging, 100% of the water used in the production process of Guabi Natural is treated and reused. This allows us to use environmental resources more conscientiously.
Since 2020, we have partnered with GAVAA, a non-profit entity in Campinas that fights against animal abandonment and mistreatment. To ensure pets' health, we donate approximately 4 tons of food every 2 months to the NGO. Over the years of our partnership, more than 0meals of Guabi Natural have been provided to pets at GAVAA. In 2023, we also participated in Petnic with GAVAA to promote responsible adoption to an even larger audience.
CHRISTMAS FOR PETS WITHOUT CHRISTMAS
Together with GAVAA, our Green December campaign is an initiative that aims to raise awareness about the abandonment and abuse of animals, which often intensify at the end of the year. In our latest campaign, we hosted a Christmas dinner for pets without homes, and, of course, we promoted responsible adoption. After all, Christmas is synonymous with gathering with family and celebrating with those we love—and there are many pets ready to love a new family.